Homeowners researching solar are among the highest-intent, highest-value leads in any local category. SkyPoint Advisory puts your solar company in front of those searches — and captures leads your competitors are paying thousands per click to reach.
Get Your Free Growth AuditThe Problem
Solar is one of the most heavily advertised local markets in California — lead aggregators, national installers, and regional companies pour millions into Google Ads every month. The result is that paid solar leads cost $75-$120 each, and lead quality from aggregators is often poor. Homeowners who find you through organic search — because you rank first for solar searches in their city — are more qualified, more trusting, and close at significantly higher rates.
California's solar market is also evolving rapidly — NEM 3.0 changes, battery storage requirements, EV integration, and utility rate increases are all driving new search behaviors that most solar companies aren't optimizing for. SkyPoint Advisory tracks these shifts and positions you for the searches homeowners are using right now, not the keyword strategies that worked two years ago.
The Opportunity
They have a fully optimized Google Business Profile appearing in the Maps 3-pack for every relevant search in their area.
They have 50+ authentic Google reviews with a rating above 4.7 stars — the threshold that converts searchers into clients.
They rank for specific, high-intent searches beyond their category name — converting at 3-5x the rate of broad terms.
They show up across their entire service area — not just their address city — because their presence is built for geographic coverage.
Our Services
How It Works
Target Keywords
High-intent searches with real buying signal — not just traffic for its own sake.
FAQ
Free Growth Audit
Free solar market audit — see exactly how you rank versus competing solar companies in your utility territory and what it takes to capture organic leads your competitors are paying $85 for.