About SkyPoint Advisory

20+ Years of
Building What's
Next.

From AdTech pioneer to aerial innovator, Scott Linzer has built ventures at the intersection of technology, creativity, and human insight. SkyPoint Advisory applies 20+ years of strategy and execution to help forward-thinking businesses see their markets—and themselves—differently. Whether through drone perspective, strategic counsel, or experiential innovation, we focus on one thing: transforming how the world sees what you do.

Work With Scott Read the Story
Scott Linzer - Founder, SkyPoint Advisory

The Story

From AdTech to
Aerial Innovation
to Strategy

Scott Linzer spent the first two decades of his career in digital advertising and AdTech, building ventures and leading strategy at companies including MediaMath, Frameplay, and Lumen Research. The pattern was always the same: the best opportunities exist at the intersection of emerging technology, creative thinking, and real business problems.

SkyPoint Advisory and Skyworx Drone Shows apply that philosophy to a different set of tools—drones, aerial photography, experiential activation—but the same mission: help businesses see their world differently and act on what they see.

20+Years Experience
16K+Industry Followers
500+Connections Built
5Industries Transformed

The Story

From Ad Tech
to the Open Sky,
a Career Built on
What's Next

Scott Linzer has spent over two decades at the leading edge of digital advertising, business development, and emerging technology. From building global partnerships at programmatic pioneers to taking the helm as CRO of a gaming ad startup, his career has been defined by one consistent instinct: spot the opportunity before the crowd arrives.

That instinct led him through MediaMath, Frameplay, and Lumen Research, each representing a new frontier in how brands connect with audiences. Along the way, Scott developed deep expertise in media strategy, AdTech, go-to-market execution, and the art of building strategic relationships that actually move the needle.

A drone show gets attention from an entire neighborhood, every phone in the air, and every social feed the next morning. That's not a spectacle. That's a media strategy.

Today, Scott channels that expertise into two ventures that reflect where media, technology, and live experience are converging. As SVP of Business Development at Skyworx Drone Shows, he's helping redefine what large-scale live entertainment looks like, from the New York Yankees' spring training facility to the Las Vegas skyline at CES, to halftime at an MLS match.

And through SkyPoint Advisory, Scott brings everything he's learned about audiences, platforms, growth, and what makes brands truly memorable to businesses that are ready to think differently about how they connect with the world.

He holds an MBA in International/Global Studies from ASU's W.P. Carey School of Business and a BA in Political Science from Tufts University, where he built the foundation for a career that has always been about understanding people, systems, and what moves them.

Core Expertise

What Scott Brings
to Every Engagement

🎯
Commercial Leadership

Two decades leading revenue, partnerships, and go-to-market strategy across startups and global enterprises. Scott knows how to build pipelines, close deals, and build teams that scale.

📡
Digital and Programmatic Media

Deep roots in AdTech and MarTech, from DSPs and data platforms to attention measurement and in-game advertising. Scott speaks the language of modern media fluently.

🤝
Strategic Partnerships

Built and managed global agency and brand partnerships at scale. Knows how to identify the right relationships, structure them for mutual value, and make them last.

🚀
Startup and Growth Execution

Served as CRO at Frameplay and Managing Director at Lumen Research, building revenue engines from the ground up in categories that didn't yet have playbooks.

🌐
Audience Engagement Strategy

A career-long passion for understanding how audiences think, where they gather, and what earns their attention. Applied across digital, live, and emerging experiential formats.

🚁
Aerial and Experiential Innovation

Pioneering drone shows as a media format, working with sports leagues, brands, municipalities, and venues to create moments that live long after the drones land.

Career Timeline

A Track Record Built
at the Frontier

2025 – Present
Skyworx Drone Shows
SVP, Business Development

Leading business development for one of North America's premier drone show companies. Bringing large-scale aerial entertainment to sports leagues, municipalities, brands, and iconic venues, from Yankee spring training to the Las Vegas skyline at CES with 1,200 drones.

Live EventsBrand PartnershipsExperientialSports
2015 – Present
Pershing Strategy Group
President and Founder

Founded a boutique consultancy specializing in global business development, go-to-market strategy, and international partnerships. SkyPoint Advisory operates as the consumer-facing evolution of this practice.

StrategyConsultingGlobal MarketsGTM
2022 – 2024
Lumen Research
Managing Director

Led North American operations for a pioneering attention measurement firm. Drove strategic vision, built client partnerships, and helped establish Lumen as a standard in the attention economy for global brands making data-driven media decisions.

Attention EconomyAdTechDataLeadership
2020 – 2022
Frameplay
Chief Revenue Officer

Spearheaded revenue growth for a trailblazing intrinsic gaming advertising startup. Built the sales and marketing engine from the ground up, forging partnerships with game publishers and brands to redefine how advertisers reach the gaming audience.

GamingIn-Game AdvertisingStartupRevenue Growth
2018 – 2020
MediaMath
VP, Global Agency Partnerships

Led agency partnerships for one of the world's leading DSP and programmatic platforms. Built and managed strategic alliances with top-tier advertising agencies globally, helping clients harness data-driven programmatic technology to achieve exceptional campaign performance.

ProgrammaticAgency RelationsGlobalDSP

Education

The Foundation Behind
the Framework

W.P. Carey School of Business, Arizona State University
Executive MBA, International / Global Studies

Graduate-level focus on global business strategy, international markets, and executive leadership, directly informing Scott's approach to building partnerships and go-to-market strategies across borders.

Tufts University
BA, Political Science and Government

An education in systems, power structures, and human behavior that laid the groundwork for a career built on understanding markets, relationships, and how decisions actually get made.

Skills and Specializations

The Full Toolkit

Business Development Digital Marketing Media Strategy AdTech MarTech Programmatic Advertising Global Partnerships Go-To-Market Strategy Revenue Leadership Sales Strategy Agency Development Audience Engagement Experiential Marketing Drone and Aerial Events Attention Measurement In-Game Advertising Strategic Consulting Brand Partnerships Social Media Strategy New Business Development Local SEO and Growth Executive Leadership
"

The brands that win aren't the ones with the biggest budgets. They're the ones who found the smarter angle first and had the conviction to act on it before everyone else caught up.

Scott Linzer, Founder, SkyPoint Advisory

Let's Connect

Ready to Work
With Scott?

SKY POINT ADVISORY

Whether you're exploring a drone shoot, a growth strategy, or a full advisory engagement, Scott brings 20+ years of instinct, network, and execution to every conversation.

Schedule a Free Consultation

Response within 24 hours. No commitment required.